Top 12 Most Surprising Platforms for Business Networking 2019
Kelly Main, FitSmallBusiness.com
Need to build your professional network? Scrap the old-school networking platforms like LinkedIn and go with something far more avant-garde—like a hookup app.
Apps like Hinge and Tinder aren’t exactly synonymous with career advancement, but with approximately 34 million Americans using dating or social networking apps, there are bound to be some in the mix who are better professional connections than romantic ones.
No wonder, then, that an increasing number of users are signing on to pursue professional growth—not personal desire. To see just what surprising business and career growth opportunities exist in the digital ether, we researched unconventional networking channels that can help you make smart money moves.
The digital platforms we compiled met these baseline criteria:
- Not business-specific: None of the social platforms on the list is primarily designed for business use.
- Available for free: Each platform had to be available for free with no subscriber limitations (i.e., no invitation or special code required).
- 1 million and over user base: Our inclusions all have a user base of at least 1 million members.
- Available nationwide: Every app or social platform is accessible across the U.S.
- Of general interest: None of our chosen platforms is niche-specific, opening them up to users of all backgrounds and interests.
What it’s designed for: User-generated social news
Number of users: Estimated 234 million
Reddit is one of the world’s largest forums, with over 234 million users. It was designed as a news-sharing platform, though it now covers nearly any topic you could imagine and has subforums, or Subreddits, dedicated to specific topics. In fact, there are over 138,000 active Subreddit communities. This means that people are networking based on shared interests and opinions, leading to professional connections for many users.
What it’s designed for: Short-form video sharing
Number of users: Estimated 80 million
TikTok is a short-form video app where users share creative video clips with the world, building communities and connections in the process. It’s similar to Facebook and Instagram, but it tends to be more playful. These videos have more personality than more polished clips on other social platforms; people feel like they get to know users by following their accounts and regularly tuning in to watch their vids. This engagement can lead to larger followings on other social networks, too, making it a good overall networking app for business-minded folk.
What it’s designed for: Local business search and discovery
Number of users: Estimated 50 million
Foursquare is an online business directory that gives users the ability to virtually check-in to local places. You can also leave reviews of businesses, but to do so, users must have a Foursquare profile. Once set up, they can connect with others based on mutual likes of local hot spots. These shared interests have been known to spark meetups and happy hours that result in new business connections and job opportunities.
4. Mix (formerly StumbleUpon)
What it’s designed for: Discovering unique and interesting things online
Number of users: Estimated 40 million
Mix, formerly StumbleUpon, is a website used to discover unique and interesting things online—from mind-blowing studies to jaw-dropping architecture and design. It gives businesses a way to be discovered by submitting samples of their work or educational resources (as a supplement to content marketing blogs), but it also gives users the opportunity to follow and collaborate with these businesses. The result is often new professional connections that might not otherwise have been possible.
What it’s designed for: Organizing online groups and in-person social events
Number of users: Estimated 35 million
Meetup is a platform for finding online and local groups, mostly for social purposes. Joining a runners’ group or chess club isn’t the end-all of the platform, though; people are using it to make real professional connections. Why? Well, people like to do business with those they like—and people with whom they have interests in common. Turns out that wine club might land you more than just new drinking buddies.
What it’s designed for: Sharing inspiring images
Number of users: Estimated 30 million
WeHeartIt is a photo-sharing social network. It’s similar to Pinterest, though it is lesser known and, therefore, less saturated with users and content. Still, it’s a great platform for businesses that want to generate interest in their products and connect with similar business types. Browsing and following other accounts might just inspire new product or marketing ideas.
7. Fitbit App
What it’s designed for: Fitness and health tracking
Number of users: Estimated 25 million
Fitbit—the watch that tracks activity—also has a robust, engaged community of over 25 million people. In this community, people share their fitness journeys with others while making friends and sparking inspiration. The community is remarkably tight-knit—in large part because members share a common goal, resulting in meaningful connections. While often personal, these connections have also been known to benefit member careers and further professional goals.
What it’s designed for: Connecting readers and sharing book reviews
Number of users: Estimated 25 million
Goodreads is the world’s largest book recommendation site. While it’s long been a networking platform for authors, it’s become a great place to rub elbows with fellow book enthusiasts as well. Users share opinions and recommendations on books and build a network of contacts with similar interests, which often include professional writer contacts. For budding authors, these connections can lead to agent representation and, if they’re lucky, publication of their work.
What it’s designed for: Anonymously sharing secrets publicly
Number of users: Estimated 20 million
Generally, secrets are reserved for our most trusted friends. Whisper, however, is a secret sharing app where people can share their deepest, darkest secrets with the world anonymously—sort of. You can choose to stay anonymous (using a screen name), but that doesn’t mean you can’t connect with others. You can actually follow other anonymous users and, if both parties are interested, meet up for a face-to-face chat. While many users stick to personal topics, these can intersect with professional concerns and desires. Such revelations have been known to intrigue some Whisper-using employers looking for top (honest) talent.
What it’s designed for: Hospitality and home sharing
Number of users: Estimated 14 million
Sleeping on a stranger’s couch—or inviting one to sleep on yours—might sound like the premise of a horror film, but 14 million people attest otherwise. Trust is a major element in business and it’s also at the heart of offering or accepting a stranger’s accommodation. Even if you have no interest in sharing your home, Couchsurfing can be a great way for travel-weary business folks to connect with like-minded, trustworthy professionals in cities across the globe.
What it’s designed for: DNA tests and ancestry information
Number of users: Estimated 10 million
AncestryDNA, a provider of at-home DNA kits, can unveil the details of your ancestral heritage. But it does more than that; when users take the DNA test, they are required to create an online profile so they can receive their results. User profiles include a section of other, potentially related users with contact information. While this information has led to the reuniting of some families, it’s also paved the way for new business ideas; after all, people are most likely to do business with friends and family.
What it’s designed for: Dating and relationships
Number of users: Estimated 3.8 million
Romantic relationships aren’t the only thing catching fire on dating apps like Hinge (recently acquired by the parent company of notorious hookup app Tinder). Professional networking is happening among the 3.8 million users, too. This is in part because online dating platforms are very character-driven, though Hinge adds some interesting information to user profiles—employers and job titles. Why? Well, talking about your job is a good way to break the ice.
Not so single? Try using Bumble Biz instead—a cousin to the celebrated dating app, Bumble. It’s specifically designed for professional networking, so you can focus on swiping through contacts who might be able to help you achieve your career goals—instead of your #relationshipgoals.
We based the ranking of the 12 most surprising platforms for business networking on five categories.
Not Designed for Business Networking
To qualify, the social network’s primary purpose could not be for business networking. This includes platforms such as LinkedIn, AngelList, and Gust, which are designed for professional and career-related use. This also included social networking platforms such as Facebook and Bumble that were not designed for business use, but have services created for businesses and professional networking.
Available for Free
To make our list, the social networking platform had to be available for free. It also had to be available to the public, without subscriber limitations, and with no invitation or special code required.
Minimum User Base of 1 Million
All social networks had to have a minimum user base of 1 million. This shows that the social network is well-established and has a large enough user base to provide a good deal of professional networking potential.
Social networks typically start in a specific city and expand to other cities before growing into a nationwide network. However, platforms focused on one location limit the user base; to avoid this, we sought social networks that are available nationwide.
General Interest Platform
To make our list, each social networking platform had to be of general interest. There are thousands of niche social networks, and while niche networks can be a highly effective way of networking, they are not necessarily relevant to a larger audience.
Bottom Line: Surprising Platforms for Professional Networking
We may think our social networking apps are all fun and games, but it turns out they have incredible business potential. Led by character-first millennials, digital devotees are starting to use non-mainstream platforms to generate business ideas, build their professional networks, and uncover new job opportunities. If you’re looking for some new connections, browse our list of networking apps above and build out your professional Rolodex.